I’ve often suggested that my readers give away a safety device (smoke detectors, safe heaters, safe baby bathtubs) but here’s a great one that is only marginally connected to safety:

This is a great baby medicine dispenser.  It’s a pacifier that has a built-in medicine plunger.  You can either allow the child to suck the medicine out (bypassing most of the tongue-based taste buds) or use the plunger to deliver the medicine.

How would you use these in a promotion?  It’s simple really.  You need to offer them as part of an effort to educate parents about the importance of pre-natal and infant medical care.  By teaming with local hospitals, birthing centers and OB-GYN doctors, you can make an impact on people who will one day make important death decisions.  Plus, you’ll be reaching them at a time when they DON’T need you, so it will feel like more of a community outreach project than an advertising campaign.

I found them at Walgreens.