I had a great discussion with Kim Stacey (the great funeral home copywriter) about yellow page advertising, among other things.

Part one is a little over ten minutes long and reveals some of the things she’s learned after studying funeral home yellow page ads from across the country.

5/9/07:  Kim Stacey Interview:  Part 1

(Don’t forget Kim’s great offer:  2 free hours of consulting about your advertising and marketing materials.  That’s a $160 value!  You can call her at 831-338-0220. )