Clear Writing = Clear Results 

Ours has become a visual culture.  Most people have hundreds of television channels streaming into their homes, but very few books, and often just a few magazines.  The written word has been left behind, in favor of exciting images and special effects.  The Internet has changed the way we use language too; muddying the written communication channel.  

If you write your own advertising or informational copy, always (and I mean always) have others read through it.  A second or third set of eyes can make all the difference.  

And, always remember that most people aren’t equipped to read complex information.

While more Americans are graduating from college, and more than ever are applying for admission, far fewer are leaving higher education with the skills needed to comprehend routine data, according to the federal study conducted by the National Center for Education Statistics.  

This means the old acronym, K.I.S.S. still applies: Keep It Simple…Sweetie!

And, that means, reviewing, editing, and rewriting – until a 10 year-old can understand everything on the page.

Kim Stacey, of marketingfuneralservices.com, has dedicated her career to supporting and empowering funeral service professionals by writing responsive advertising and informational copy. She can be reached most easily at kimstacey@sbcglobal.net, or 831-338-0220. Living in the small coastal town of Boulder Creek, California, she’s in the Pacific Time zone.