I got a call the other day from a panicked funeral director because a family handed a CD of photographs and a music CD and asked him to make them a memorial video.

He didn’t have a clue how to do it.

This immediately reminded me of his quandry just a few months ago when another family asked him to show a video they had created; he didn’t know what to do because he didn’t have a big TV or projector system.

When I asked him why his funeral home, the leader in his large, metropolitan area, didn’t have the equipment, he answered with a roundabout answer that the corporate offices only gave them one big TV and DVD player for a 10-plus location group of funeral homes.

Not surprisingly, this funeral home group routinely sells $10,000 funerals and $3000 cemetery spaces.

How long do you think they’ll be the market leader if they can’t figure out that their clients want state-of-the-art technology?