Our good friend (and past contributor) Kim Stacey has just told me she’s focusing on more writing outside the funeral industry.
A forensic anthropologist by training, Kim has shared her impressive industry knowledge with Final Embrace, Funeral Business Advisor, Mortuary Management and other industry publications. Her articles cover topics ranging from ancient burial techniques to modern day advertising.
Kim’s efforts on this blog have focused on how to market funeral homes to the general public. Her many pearls of wisdom can be found by doing a search for Kim Stacey, or by clicking on this link.
I hate to lose Kim’s great work on this site, but I understand that copywriting clients from other industries are taking up more of her time. However, I’m sure that Kim will still accept clients from the funeral industry who are looking for clear, concise writing that features the emotional language that distinguishes her work from less-qualified writers.
January 25, 2008 at 4:17 am
Kim, if you’re reading this post, please accept my thanks for being a “giver” in the world. Far too many individuals are mere “takers” (or critics or naysayers)and they bring nothing positive and constructive to the table. Your posts were always insightful, timely, incredibly well written, and ultimately helpful.
I find it fascinating how an industry that prides itself on being so caring can be so care-less when it comes to marketing and progressive business practices. Obviously the economic realities of conducting business in America in 2008 hasn’t trickled down to the rank and file in funeral service…yet.
But the reality check is coming soon. While a tsunami of change is roaring in our direction, the average funeral director is busy ordering a two-olive, Grey Goose vodka martini and getting comfortable in his beach chair.
Kim, I applaud you for moving on and I wish you nothing but the best. Tim’s “Kim Stacey has just told me that she’s focusing on more writing outside the funeral industry” line didn’t fool me one bit. That was Tim-speak for “It’s time to actually make some money with people who will appreciate my talents”, right?
If you sense a little dark humor and sarcasm in this comment you’d be right. I’ve been a Monty Python “Dead Parrot” sketch fan since I was in grade school.
I’m angry Kim. I’m angry that throughout my 30 years in funeral service, I’ve watched hundreds of gifted and talented people like yourself “move on.” It bothers me that the least common denominator always remains and that’s why funeral service is in the state that it’s in today.
Cremation won’t kill funeral service. Demographic shifts and the overall state of the economy won’t deal the death blow. Arrogance and apathy will be the blade that slices us from ear to ear.
Thanks for trying Kim. I hope you contribute to Tim’s blog in the future every now and then!
Regards,
John
January 26, 2008 at 8:48 am
Well said John. Your statement: “Cremation won’t kill funeral service. Demographic shifts and the overall state of the economy won’t deal the death blow. Arrogance and apathy will be the blade that slices us from ear to ear”, is right on.
I’ve always enjoyed reading Kim’s articles, and have her article in the Jan. Mortuary Management,”In Lieu of Flowers” earmarked for future discussion.
Good Luck and best wishes for future success Kim!
January 26, 2008 at 10:33 am
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