Podcasts


I was just re-reading some old personal blog posts I wrote around the time I started Final Embrace for the funeral industry and found this interesting tidbit about podcasts:

For the longest time (roughly three months and two days) I didn’t understand podcasting.  I just figured it was some really technical new medium that only the well-connected internet users were experimenting with.

Then I heard a podcast.  To be fair, it may have been one of the worst podcasts ever made, but it was my first, so I use it here as the example.

Turns out that podcasting is nothing more than someone talking into a microphone about crap no one else cares about.

Let me get this straight:  computer technology has evolved to such a point that we can now carry with us the ability to listen to boring people pontificate on subjects about which they have only cursory knowledge while we ride the bus?

I’m confused.  I thought that was why they invented the transistor radio in the SIXTIES!  But it’s even worse.  At least with ad-supported radio, you have to possess at least a sliver of talent.  But  today’s podcasting makes any idiot with a microphone a “star” of their own show. 

The internet is turning into ham radio.  Have you seen the people who operate ham radios? 

I have little hope for the future of this planet.

Those of you who have been lurking here for any period of time will probably know that I’ve done my share of podcasts (seems I wised up, eh?) but you haven’t seen many lately.

And why is that?

Laziness and a lack of time to sit at a computer and record my conversations with folks.  And also because my video camera is such a pleasant companion that I’d much rather get audio AND video for the same amount of work.

Still, I think podcasts have their purpose and I’ll be posting more soon.

Robin Heppell, Funeral FuturistThe guy to the right, Robin Heppell of the Funeral Futurist, and I recently spent 40 minutes discussing the future of the funeral industry and the Internet, and how the industry can use blogging to market services right now.

You can hear our interview on The Funeral Futurist website in a post titled, Blogging for Funeral Homes with Tim Totten.

After that interview, I also spent 15 minutes chatting with a gentleman from American Funeral Director Magazine (the one published by Kates-Boylston).

He wanted to discuss how funeral homes can use blogs to better connect with a community and a general funeral audience.

Here’s a super-simplified version of my thoughts on funeral blogging:

1.  Blogs are, at the very least, a place to practice your pitch and interaction with clients for free.
2.  A blog can be a free online obituary listing for your firm.
3.  Blogging reveals your true voice, which lets people see the “real you.”
4.  Blogging focuses your thoughts.
5.  Blogging can create a few evangelists or “true fans” who will help spread the word about you to the community.
6.  Blogging connects you to the tech-savvy members of your community.

For more, listen to the Funeral Futurist interview or check out an upcoming issue of American Funeral Director.

podcast.gif

I had the most delightful interview with Connie Smith, the Sr. Vice President of Professional Development for the NFDA.

We discussed the upcoming convention, ways that the NFDA helps funeral homes and the biggest challenges facing the industry.  Check it out!

Interview with Connie Smith of the NFDA (12:44) 

They say that slow and steady wins the race, so I’ve been slowly adding to our rich collection of interesting podcasts.

Containing everything from interviews with successful funeral directors, advertising experts and consumers to short audio essays on topics like employee relations, community involvement and how to greet clients, our podcast vault is brimming with almost two hours of exciting, funeral industry content.

And we’ve got a lot more on the way.

Still to come:

Parts 3 & 4 of my interview with funeral home copywriter, Kim Stacey

Parts 3, 4 & 5 of my interview with Life Story Network Co-Founder, Herb Ayres

My interview with visionary businessman Ron Holt of Two Maids & A Mop

Audio Essay “Time to Make the Donuts”

Audio Essay “Spoon Feed Them”

and MUCH MORE!

And we took the suggestion of Candace of In Repose and have begun tagging all our podcasts with the total running time, so you can decide whether you’ve got time to listen to it.

To see a list of ALL our podcasts, click here or choose the PODCAST link at the top of the blog.

In this podcast, Herb Ayres and I discuss the role of pets in The Life Story Network of funeral homes, the way they utilize pet memorialization to cultivate other business and the importance of knowing who your client is.

Herb of Life Story Network – Part 3 (7:39)

PREVIOUS INTERVIEW PODCASTS:

Herb of Life Story Network – Part 2 (11:54)
Herb of Life Story Network – Part 1 (5:44)

Kim Stacey Interview:  Part 1 (11:03) 
Kim Stacey Interview:  Part 2 (13:30)

In this PODCAST, Herb and I discuss the beginnings of The Life Story Network of funeral homes and the aims of their business.

 We also discuss their consumer-driven website and the issues that plague most funeral home websites.

PODCAST:  Herb Ayres of Life Story Network – Part 2

It’s been awhile since I recorded this interview with Herb Ayres, but my regular readers will remember that in the last few weeks we’ve been busy making and selling quilted mortuary cot covers.

So here’s Part 1 of my interview with Herb Ayres for our MEET YOUR MAKER series.  I’d call this one “The Life Story Network Introduction” since Herb describes the network and tells us why it’s gaining such popularity.

PODCAST:  Herb Ayres of Life Story Network – Part 1

One of the bloggers I read daily, Mary Schmidt (a business developer and marketing troubleshooter), was recently told that 70% of blogs are read by only one person and that they’re a waste of time.

Pishaw!  (Or is it ‘pshaw’?)

I must be part of that 30% because we’re averaging almost 300 readers a day here at Final Embrace and I’ve created a TON of great new contacts I would never have met without this great tool.

Just to prove that my blog is not self-indulgent or without merit, I’m going to share some the things I’ve done in the past few weeks because of my blog:

Had an interview today with Herb Ayres of Life Story Network.  They have created a great network of funeral homes that all share the “Life Story Funeral Home” brand.  I’ll be bringing you more about them in the next few weeks.

Interviewed Kim Stacey (funeral home copywriting extraordinaire) about Yellow Page and website advertising.  We’ve posted podcasts of Part One and Part Two so far.

Recorded short podcasts for the site, stuffed full of all my overwraught opinions.

Received a complimentary print of the Colors of Honor display from Mr. Thomas Poolton.  He sent it because I’m going to exhibit it at the Independent Funeral Directors of Florida convention in June.  It really is exquisite.  You should get one for your own community!

Learned how to embed YouTube videos into the blog.

Taught a funeral director how to use a blog to store his online obituaries.  He’s now considering moving all his website information to a blog!

Researched memorialization products and found the amazing Pirolette made by Turn Your Head.

Sold over $1000 worth of quilted mortuary cot covers just because of the informative articles I’ve written for Final Embrace.  Of course, I’ve sold many more thousands of dollars worth of my great covers this month from other sources, but this one’s a good way to quietly push the really good covers that we make.  Hint, hint!

Found another sales rep for my quilted mortuary cot covers.  (If you want to be one, just drop me a line at finalembraceonline(at)gmail.com.  It pays a healthy commission and makes a nice side job!)

Discovered at least ten new websites that made me laugh, made me cry or otherwise changed my perspective.

So maybe blogs aren’t so self-indulgent or worthless after all.

Oh, and I corrected a lot of people’s grammar.  And I love doing that!

This is the second part of my hour-long interview with funeral industry copywriter Kim Stacey.

I’ve split the interview into independent sections.  In Part 1 we discussed yellow page advertising. 

Part 2 is a discussion about her services, her vision for funeral home websites and the way that funeral homes can use the internet in their marketing.

5/11/07:  Kim Stacey Interview:  Part 2

I had a great discussion with Kim Stacey (the great funeral home copywriter) about yellow page advertising, among other things.

Part one is a little over ten minutes long and reveals some of the things she’s learned after studying funeral home yellow page ads from across the country.

5/9/07:  Kim Stacey Interview:  Part 1

(Don’t forget Kim’s great offer:  2 free hours of consulting about your advertising and marketing materials.  That’s a $160 value!  You can call her at 831-338-0220. )

I’m busy editing my recent interview with Kim Stacey, so here’s the only podcast I’ve got ready.

 Oops!  I’ve got to get more in the pipeline!

5/8/07:  Meeting the Needs of the 21st Century Consumer

This is a continuation of our series, “Questionable Pre-Need Tactics?  You Decide.”  You can read the previous parts here:  Part 1, Part 2, Part 3 Part 4.

In an effort to promote transparency, I recorded my interview with Robin Richter (my mother), the woman who forwarded the original email to me.  I’ve included the full recording below.

PODCAST:  Questionable Pre-Need Tactics?  The Robin Richter Interview 

You will notice that at the beginning of the interview she doesn’t remember sharing her email address in the guestbook.  Later, she walks through the steps to sign the guestbook and realizes that she DID indeed have to share her email address.

Also, this interview was completed on April 25, before I had spoken with Ms. Blackburn.  This was still developing at the time and the facts were still up in the air.

However, the reactions caught on this recording are her TRUE reactions.  She had not even read the last part of the email, the part that suggests that “John would have wanted you to have this Simplicity Planner.”  Her reaction to that part was spontaneous and provides us an opportunity to examine the effects of marketing words.

Enjoy!


Hot off the presses…er, microphone.

PODCASTS:

4/20/07:  Pick Up the Phone Today!

4/19/07:  You Mean You Don’t Have a Website?

4/18/07:  Don’t Hide the Money

4/17/07:  Don’t Forget to Grieve

4/16/07:  Employees Just Want to be Loved

Yesterday, April 16, 2007, a gunman killed 32 people at Virginia Tech before turning the gun on himself.

As funeral professionals, it is so easy to immediate spring to action, considering the necessary steps to serve such families during such a catastrophe.

Remember to take a moment this week, to consider first your basic human reaction.  Too often, funeral professionals forget to allow themselves to grieve along with the community.  We resolve to stay focused on the families we serve, rather than kneeling beside them and crying out our grief with theirs.

You’re human, too.  Don’t forget it.

Further admonishments can be found in our Podcast:  Funeral Directors… Don’t Forget to Grieve.

A Trunk Full of Flowers

(Click above to play the podcast.  It will open in a new window.  If you have trouble playing the file, right click and choose “Save Target as” to copy the file to your computer.)