Recommended Reading


I’m not a huge fan of the celebrity obituary.  They usually tell us very little that Entertainment Tonight, the Enquirer and other publications of even “dubious-er” reputations, haven’t already revealed as they painstakingly rip every shred of humanity away from the carcass of a living American celebrity.

So imagine my surprise when the article by music industry writer Bob Lefsetz refuses to distill Jackson’s history through the typical “he was born on _____ in ______ to parents _______ and _______” filter, instead focusing on the nature of his celebrity, how he went from a talented little boy to an adult oddity – or so it seemed to many of us – and our own complicity in the transformation.

His article starts with the sentence, “He missed his childhood and now he’s gonna miss his old age.”

It’s a fascinating description of his journey, an essay on the musical miracles he performed and the heights of stardom from which he eventually, some might say inevitably, fell.  BE WARNED – Bob’s second sentence contains a very harsh expletive, but it reinforces the first statement and leads into the story.  And while I think he could have done without the f-bomb, it reminds us that this is a raw essay by someone trying to figure out what Michael’s life – and now, his death – means to music and to music listeners.

Read his great article here.

Concharodriguez

Meet “Concha” Rodriguez, a Chicago funeral director who uses her teenage experience as a gang member and her current occupation to “scare straight” gangbangers in area schools.

Read the full interview and “600 words” story here.

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Read the full story behind this photo at FREAK Shots.

The Harlem Renaissance Orchestra plays while mourners swing dance at the funeral of Frankie Manning:  video

59-page U.K. report, titled “Planning for Possible Influenza Pandemic: A Framework for Planners Preparing to Manage Deaths”, describes possible measures to deal with huge numbers of corpses from a major outbreak of swine or other type flu.  Story

Funeral director in Beckley, West Virginia deals with nearby residents who don’t want him to add a crematory to his funeral home.  Story

I didn’t get to attend the 2009 ICCFA Conference, but it’s going on right now, so here’s hoping some of our readers who did attend will share their thoughts.

Our friend and Funeral Futurist Robin Heppell presented What’s Your Strategy? A Hands-On Workshop earlier today.  Hope it went well, Rob!

I’m busy preparing my presentations for the June IFDF show and part of that preparation is a new article in their newsletter.

I haven’t seen it yet, but Jan Scheff with the Independent Funeral Directors of Florida tells me that I’m on the front cover with my headshot next to the article!

I’m also working on two stories about funeral homes and social media.  The first is completed and is being submitted to the Funeral Business Advisor for their June issue.

The other is going to American Funeral Director.

Look for me in print!

Often, when I’m worried that something I’m writing or sewing or building won’t work and try to strive for perfection, I think of this parable, as told by Alison Woods from the book, Art and Fear:

The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pound of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot—albeit a perfect one—to get an “A”.

Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning out piles of work—and learning from their mistakes—the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

 I found this parable in a post on the blog, LifeClever.

Larger view

I just finished reading an interesting article about a funeral home in Minnesota and the effect that cremation is having on their business.  You can read the full article on the Minnesota Public Radio website here.

While the article touches on how many people are choosing cremation because of new economic realities and the way the funeral director they’ve interviewed is weathering the downturn, the article fails to discuss the long-term ramifications for the industry.

I believe that cremation is a game-changer for the traditional funeral industry and that many firms will have to re-think their entire pricing models to make their businesses operate on cremation income.

Traditional burial is called by its name because that’s what drives it:  tradition.  Other than those who fear fire, most people aren’t afraid of cremation as an option; they simply choose burial because “that’s what the family’s always done.”

So what happens when grandma can’t afford a big funeral and there’s a choice to be made?  What happens to the “tradition” when the patriarch or matriarch of a large family decides, for economic reasons, to choose cremation?

In my experience, “grandma’s getting cremated” means everyone else in the family is now free to be cremated.  Cousins start asking the cemetery how many sets of cremated remains can be buried in a space in the family plot.  At the memorial service, family begins discussing how much easier it was to plan a cremation (and cheaper) and, if you’re invited, you’ll hear five people say how much they’d rather have a party than a funeral.

While I don’t advocate battling cremation, I do think we, as an industry, have to realize that consumers are seeing the benefits of cremation, benefits to their wallets and their families, and they’re making the easy, less-expensive choice.

The current economy just gives them another excuse to make the decision sooner.

What are we doing to show our relevance to grieving families?  Does our community know that cremation isn’t just direct?  Do your neighbors and friends know that cremation is just a cheaper disposition than burial, not a completely new thing?  Do they know that you can still provide them with viewing, services and closure?

From our friends at Kates-Boylston Publications:

Funeral Service Insider’s Annual Compensation and Casket Surveys Now Open

WALL, N.J. – Funeral Service Insider recently opened its annual compensation and casket surveys, and the publication is asking funeral home owners and funeral directors to take some time to fill them out.

“Our Casket Survey and Compensation Survey issues are two of our most popular issues,” said the newsletter’s executive editor, Thomas A. Parmalee. “Given the downturn in the economy, funeral service professionals are especially interested this year to find out how casket sales and pay levels are being affected. The more responses we get, the better.”

While answers from the survey are tabulated to help portray what’s going on in funeral service, no one is quoted by name unless they give the editor their permission.

To complete the Annual Compensation Survey, please visit http://tinyurl.com/dzruo8

To complete the Annual Casket Survey, please visit http://tinyurl.com/8z3vuu

To view a sample issue of Funeral Service Insider,
visit www.katesboylston.com/fsi or call 800-500-4585 to subscribe.

In an interview with Sporting News, former UCLA basketball coach John Wooden quotes a poem written by Sven Nader after hearing Wooden talk of “yonder”.

Obstensibly, the poem speaks of the afterlife, but for Wooden, the “yonder” of the last stanza refers to his wife, Nell, who died in 1985.  Still very much in love with the girl who enchanted him for 53 years, Wooden writes a letter to his bride every month.  The house looks the same as when she left:  her dressing gown is still stretched over her side of the bed, her lipstick on the vanity.

At 98, Wooden speaks in the interview of his intense longing to be with his wife.  

I wish it would happen how.  But I’m not going to try to hurry it… I’m thankful for so many things.  My children, my 13 great-grandchildren, all live within an hour or less, and I see them all regularly.

Within an hour or two, I can see the ocean, I can be in the mountains, I can be in the desert, I can be at Disneyland, I can be at an athletic event.  There are so many things.  I have been so blessed.  And out yonder, I’ll be with Nellie again.

Here’s the poem, by Sven Nader:

Once I was afraid of dying,
terrified of ever-lying,
petrified of leaving family, home and friends.

Thoughts of absence from my dear ones,
brought a melancholy tear once,
and a dredful fear of when life ends.

But those days are long behind me,
fear of leaving does not bind me,
and departure does not hold a single care.

Peace does comfort as I ponder,
a reunion in the yonder,
with my dearest one who is waiting for me there.

A recent reader, Cathy, had a response to my post, Generating Cold Leads for Pre-Need Sales:

I’m glad that you made a differentiation between the “sharks” and the “Nice Guys” because I’m one of the latter ones. I work for the three letter company you mention and it has become increasingly difficult for me to make a living wage.

I pride myself in taking excellent care of the families I serve and do not… indeed, will not pressure them into anything. I merely offer options and let them choose based upon their wishes and budget.

Because I refuse to be “that” person, I may be looking for a different career.

I was intrigued, because the “nice guy” preneed salespeople don’t last long, it seems, and she’s kinda reinforced that in her last line.

So I visited her blog and read some more of what she has to say about her career.  Sprinkled among articles about low-carb foods (her blog is about her journey as a cemetarian and low carb devotee) are posts about what life as a pre-need counselor is like.

I’ve read most of her recent posts and I find her to be literate and extremely passionate about her job.  I wonder if she’s considered going to mortuary school?

You should check out her blog.

survivalguide_large

As a vendor selling to funeral homes, I’ve been very interested in seeing how current economic conditions will affect the liquidity of my clients and their willingness to buy our quilted cot covers.

Seems my friend Thomas Parmalee and the other editors at Kates-Boylston Publishing are having similar thoughts, and they’ve just published The Funeral Director’s Economic Survival Guide to give important advice during times of tighter cash flow and changed spending habits.

Here’s their press release:

WALL TOWNSHIP, N.J. — If you are a death-care professional worried about your bottom line in this worsening economy, then it’s time to pick up a copy of “The Funeral Director’s Economic Survival Guide: A Comprehensive Handbook on How to Cut Costs and Boost Revenue.”

 

Homesteaders Life Company, a leading provider of funeral insurance funding and support, is proud to be the exclusive sponsor of the book, published by Kates-Boylston Publications. “‘The Funeral Director’s Economic Survival Guide’ is an important and timeless resource for every funeral home owner, manager and associate,” said Dean Lambert, vice president of marketing for Homesteaders. “We are proud to share a leadership role with Kates-Boylston Publications in providing solutions and resources to help you grow in service to the families of your community.”

 

Inside, you’ll learn:

 

  • How to cut costs during an economic crisis;
  • Tips on buying and selling in a tough market;
  • How taxation might change in the months ahead;
  • How to make the most out of preneed;
  • Marketing tips from an array of experts;
  • And much more!

Thomas A. Parmalee, executive editor of Kates-Boylston Publications, noted that the Survival Guide includes 16 chapters and is almost 80 pages long. “In these tough economic times, it’s imperative that funeral service professionals run their businesses as efficiently as possible because that’s what their competitors are doing,” Parmalee said. “‘The Funeral Director’s Economic Survival Guide’ shows how firms can boost revenue in tough times while continuing to provide great service to families.”

 

The book is available for $75 by visiting www.katesboylston.com or by calling 800-500-4585. “Also, we are offering the guide for free to anyone who takes out at least a one-year subscription to Funeral Service Insider, which doles out business tips and the latest news to funeral service professionals every week,” according to Parmalee, who asked anyone interested in the special offer to e-mail him at tparmalee@katesboylston.com.

 

A century old insurer founded 1906 in Des Moines, Iowa, Homesteaders Life Company is focused solely on funeral insurance funding and support. It is associated with more than 3,000 funeral homes and 8,000 licensed agents across the United States.

 

Kates-Boylston Publications, based in Wall, N.J., is the publisher of American Funeral Director and American Cemetery magazines. The company also publishes American Blue Book of Funeral Service, a shipping directory; Funerals of the Famous, Funeral Service Insider and other publications that serve the funeral service industry. Visit www.katesboylston.com to learn more.

February 3, 1959 may have been “the day the music died,” but “the day the casked was re-sold” may eclipse it in the next few weeks.

That’s because Jay Richardson, son of The Big Bopper, is selling the casket that his daddy was buried in until being exhumed in 2007 for an autopsy and re-interment.

The eBay auction starts soon.  Wanna bid?

Read the full story here.

Each January, I like to look back over our writing for the last year and see what really stands out.  In truth, a lot of what I write is fine for the day it’s published, but a few exceptional posts stand out after some time has passed.

Here’s a list of what I consider our best posts of 2008, starting with last year’s round-up:

JANUARY
Best Posts of 2007
Funeral Industry Website Roundup
Ignore the Rules: The Cliff Young Story
Don’t Sell Kitty Wigs
Funeral Homes as Retailers
Teach Them: Cremation is a Disposition Option, not a Service Option

FEBRUARY
If You’re Struggling to Make It Work, Maybe it’s Not a Good Idea!
How Heath Ledger’s Funeral Affects Our Industry
Michelle Carter Shares “Is the Future Really So Grim?”

MARCH
Dale Clock Responds to “Is the Future Really So Grim?”
The Hagglers are Coming

APRIL
Do Funeral Homes REALLY Need the Internet?
Advertising Before You’re Good Enough
What Message Are You Sending?
Learning from Others’ Mistakes

MAY
Electing a “Dead Guy”
Discount Selling and Full-Service Don’t Mix
American Airlines Needs a Discount Brand

JUNE
Reconnecting: My Argument for Attending Conventions
Serious Money is Coming to Online Obits. And Why it Won’t Work.
Tools Every Funeral Director Should Own
2008 KFDA Convention: Day 3 and Wrap-Up
2008 KFDA Convention: Solving a Problem

JULY
Being THE Best VS. Being YOUR Best
Is The Funeral Consumer’s Alliance More “Predatory” Than the Funeral Industry Itself?
What Tim Thinks Every Funeral Home Website Needs
Why Write a Blog for Your Business?
Mourning: Internet-Style

AUGUST
Are Your Employees a Team?

SEPTEMBER
Pet Funeral Home… In New York
Twitter and a Funeral

OCTOBER
2008 NFDA Convention: Day 1
What the 2008 NFDA Convention Means for Final Embrace
2008 NFDA Convention: What NFDA Did Right

NOVEMBER
2008 NFDA Convention: What NFDA Should Fix
2008 NFDA Convention: The Tired, The Hungry and The Bored

DECEMBER
Can Part-Time Employees Replace Advertising?
Random Flowers of Kindness
Hosting a Holiday Remembrance Service: 2008 Edition
2008 Business Rewind and Review

I’m taking a break from my Christmas gifts (got an iPhone!) to catch up on a new-to-me blog, called The Daily Undertaker.

The blog features thoughts on death by a funeral director.  I can’t quite tell who the blog is meant for (it has a different structure than a run-of-the-mill blog) but I like the voice of the writer.

Check it out!

I just read an interesting article on The Brooklyn Ink titled “Death on a Budget.”

The article explores the rising cost of burial space in Brooklyn and the increasing popularity of cremation among Brooklyn residents.

The article also touches on the effects of the economy on the funeral industry.

365

My blog friend, Trent Hamm, has just published his first book.

Trent writes the wonderfully-successful blog, The Simple Dollar, where he talks about his own struggles to “right his family’s financial ship” and shares important tips for getting a handle on your own money issues.

The book, which costs just $7.95 from Amazon, is a wonderful stocking-stuffer for the people on your Christmas list.

It’s already available for order on Amazon.com.

Editor’s Note:  The Simple Dollar, started at the end of 2006, is one of the 1,000 most popular blogs on the Internet, as compiled by Technorati.

From the awesome blog, Bent Objects, this discussion of weight issues from Terry Bender:

There are many, many more that I absolutely love!  But you’ll have to check out all the great work on his blog to see them.

And don’t miss Terry’s GEL Conference video where he describes his last job as a product photographer, taking catalog pictures for everything from ironing boards to urns from Options by Batesville.

Over at The Good Funeral Guide, a UK-based blog, Charles Cowling posts his opinion of the lawsuit Thomas Lynch filed against the FCA.

Thank you, Mr. Cowling.  Your post is flattering and your blog is a fun read.  Keep up the good work.

The Good Funeral Guide

Mr. Lynch’s Complaint

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